Privacy Policy

Privacy Policy

Lensify (Pty) Ltd (“Lensify”, “we”, “our”, or “us”) is committed to protecting your privacy and ensuring that your personal information is collected, used, and stored lawfully and securely in accordance with the Protection of Personal Information Act, 2013 (POPIA).

This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit or use https://lensify.co.za (the “Website”).

Information We Collect

We may collect and process the following categories of personal information.

Personal Information You Provide

We may collect the following information when you place an order, create an account, or contact us:

• Full name
• Email address
• Contact number
• Billing and delivery address
• Order history and purchase details
• Account login details
• Contact lens prescription information
• Medical aid details (where applicable)
• Communications sent to us via email, contact forms, or support channels

Automatically Collected Information

When you use our Website, we may automatically collect:

• IP address
• Browser type and device information
• Pages visited and interaction data
• Cookies and similar tracking technologies

How We Use Your Personal Information

We use your personal information to:

• Create and manage your Lensify account
• Process and deliver orders
• Verify prescription compliance as required by optometric regulations
• Process secure payments
• Communicate order confirmations, updates, and support responses
• Process medical aid claims (where applicable)
• Improve our website, services, and user experience
• Comply with legal and regulatory obligations
• Prevent fraud, misuse, or unauthorised access

We only collect and process personal information that is necessary, relevant, and adequate for these purposes.

Prescription and Health-Related Information

Certain information you provide, including contact lens prescription details, may be classified as special personal information under POPIA.

By submitting this information, you consent to:

• The collection and secure storage of prescription and health-related information
• The use of this information solely for order fulfilment, prescription validation, and legal compliance
• Retention of this information only for as long as required by law or operational necessity

We do not sell, rent, or share prescription or health-related information for marketing purposes.

Disclosure of Personal Information

We may share your personal information with trusted third parties where necessary, including:

• Courier and logistics partners
• Payment service providers
• Medical aid administrators (where applicable)
• Website hosting, analytics, and IT service providers
• Regulatory or legal authorities when required by law

All third parties are required to process personal information securely and in accordance with applicable data protection laws.

Data Security Measures

We take reasonable technical and organisational measures to protect your personal information, including:

• Secure servers and encrypted connections (SSL)
• Restricted internal access to personal data
• Secure payment gateways (card details are not stored)
• Ongoing system monitoring and security updates

While we take all reasonable precautions, no online system can be guaranteed to be completely secure.

Data Retention

We retain personal information only for as long as:

• It is necessary to fulfil the purposes outlined in this Privacy Policy
• Required by law, including tax and medical record obligations
• Needed to resolve disputes or enforce agreements

Once personal information is no longer required, it is securely deleted or anonymised.

Your Rights Under POPIA

In terms of POPIA, you have the right to:

• Access your personal information
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information, subject to legal obligations
• Object to the processing of your personal information
• Withdraw consent where processing is based on consent
• Lodge a complaint with the Information Regulator of South Africa

Requests may be submitted using the contact details provided below.

Cookies and Tracking Technologies

Lensify uses cookies and similar tracking technologies to:

• Enable essential website functionality
• Remember preferences and login sessions
• Analyse website traffic and performance
• Improve overall user experience

You may manage or disable cookies through your browser settings. Disabling cookies may affect certain website features.

Marketing Communications

If you opt in to receive marketing communications, we may send you product updates or promotional messages.

You may unsubscribe at any time by using the unsubscribe link in our emails or by contacting us directly.

We do not send unsolicited marketing communications.

Third-Party Websites

Our Website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites and encourage you to review their privacy policies independently.

Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact:

Lensify (Pty) Ltd
Email: support@lensify.co.za
Website: https://lensify.co.za

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be published on this page and the updated date will be revised accordingly.