Privacy Policy

1. Introduction

1.1. Lensify respects your personal information and is committed to protecting your privacy.

1.2. This Privacy Policy explains how Lensify collects, uses, stores, shares and protects personal information when you visit or use www.lensify.co.za, create an account, place an order, contact us, or otherwise interact with our website or services.

1.3. Lensify processes personal information in accordance with applicable South African data protection laws.

1.4. Lensify operates an online contact lens ordering platform in partnership with On2Sight Optometrist. Prescription contact lens orders placed through Lensify are clinically reviewed, validated and dispensed by On2Sight Optometrist from its physical practice before approved orders are released for delivery.

2. Acceptance of This Privacy Policy

2.1. By using the website, creating an account, submitting personal information, or placing an order, you acknowledge that you have read and understood this Privacy Policy.

2.2. Where your consent is required for specific processing activities, you agree that Lensify may process your personal information for the purposes described in this Privacy Policy.

3. Information We Collect

3.1. Lensify may collect and process personal information that you provide directly, including:
a) full name
b) email address
c) contact number
d) billing and delivery address
e) order history and purchase details
f) account login details
g) contact lens prescription information
h) medical aid details where applicable
i) communications sent to us via email, forms or support channels

3.2. Lensify may also automatically collect certain technical and website usage information, including:
a) IP address
b) browser type and device information
c) pages visited and interaction data
d) cookies and similar tracking technologies

4. How We Collect Information

4.1. We collect personal information when you:
a) browse or use the website
b) create an account
c) place an order
d) upload or submit prescription information
e) provide medical aid details
f) contact us for support or enquiries
g) subscribe to marketing communications where applicable

4.2. Some information is collected automatically through cookies and website analytics tools when you interact with the website.

5. How We Use Personal Information

5.1. Lensify may use your personal information to:
a) create and manage your account
b) process and fulfil orders
c) verify prescriptions and support lawful dispensing requirements
d) process secure payments
e) communicate order confirmations, delivery updates and support responses
f) assist with invoicing and reimbursement support where medical aid information is provided
g) improve the website, services and user experience
h) comply with legal, regulatory and record-keeping obligations
i) prevent fraud, misuse or unauthorised access

5.2. We only collect and process personal information that is reasonably necessary, relevant and adequate for these purposes.

6. Prescription and Health-Related Information

6.1. Certain information you provide, including contact lens prescription details and related eye-care information, may constitute special personal information.

6.2. By submitting prescription or health-related information, you consent to:
a) the collection and secure storage of that information
b) the use of that information for order fulfilment, prescription verification, dispensing support, customer service and legal compliance
c) the retention of that information only for as long as reasonably required by law or operational necessity

6.3. Lensify does not sell, rent or use prescription or health-related information for unrelated marketing purposes.

7. Medical Aid Information

7.1. Where customers provide medical aid information, Lensify may use that information for:
a) order processing
b) invoicing
c) reimbursement support
d) customer support
e) lawful record-keeping

7.2. By providing medical aid information, you confirm that the information is accurate and that you are authorised to provide it.

7.3. Lensify does not guarantee reimbursement by any medical aid provider.

8. Disclosure and Sharing of Personal Information

8.1. Lensify may share personal information with trusted third parties where reasonably necessary, including:
a) On2Sight Optometrist, for prescription verification, dispensing, follow-up and related customer support
b) courier and logistics partners
c) payment service providers
d) medical aid administrators or related service providers where applicable
e) website hosting, analytics and IT service providers
f) regulators, legal authorities or government bodies where required by law

8.2. Lensify will not disclose your personal information to third parties for unrelated purposes without your consent unless disclosure is required or permitted by law.

8.3. All third parties who process personal information on Lensify’s behalf are required to do so securely and in accordance with applicable legal obligations.

9. Data Security

9.1. Lensify takes reasonable technical and organisational measures to protect personal information from loss, misuse, unauthorised access, modification, disclosure or destruction.

9.2. These measures may include:
a) secure servers and encrypted connections
b) restricted internal access to personal information
c) secure payment gateways
d) system monitoring and security updates

9.3. While Lensify takes reasonable precautions, no online system can be guaranteed to be completely secure.

10. Data Retention

10.1. Lensify retains personal information only for as long as:
a) it is necessary to fulfil the purposes described in this Privacy Policy
b) it is required by law, regulation, tax, accounting or professional record-keeping obligations
c) it is needed to resolve disputes or enforce agreements

10.2. Once personal information is no longer required, it will be securely deleted, destroyed or anonymised where appropriate.

11. Your Rights

11.1. Subject to applicable South African law, you may have the right to:
a) access your personal information
b) request correction of inaccurate or incomplete information
c) request deletion of personal information, subject to legal obligations
d) object to certain processing of personal information
e) withdraw consent where processing is based on consent
f) lodge a complaint with the Information Regulator of South Africa

11.2. Requests relating to your personal information may be submitted using the contact details set out below.

12. Cookies and Tracking Technologies

12.1. Lensify uses cookies and similar technologies to:
a) enable essential website functionality
b) remember preferences and login sessions
c) analyse website traffic and performance
d) improve the user experience

12.2. You may manage or disable cookies through your browser settings, although doing so may affect certain website features.

13. Direct Marketing Communications

13.1. If you opt in to receive marketing communications, Lensify may send you product updates, promotions and related messages.

13.2. You may unsubscribe from marketing communications at any time by using the unsubscribe link in our emails or by contacting us directly.

13.3. Lensify does not send unsolicited marketing communications.

14. Third-Party Websites and Services

14.1. The website may contain links to third-party websites or services.

14.2. Lensify is not responsible for the privacy practices, security or content of third-party websites, and customers are encouraged to review the privacy policies of those websites separately.

15. Minors

15.1. Lensify does not knowingly collect personal information directly from children without the involvement of a parent or legal guardian where such consent is required.

15.2. If you believe that personal information has been submitted on behalf of a minor without proper authority, please contact Lensify so that the matter can be addressed.

16. Cross-Border Processing

16.1. In some cases, personal information may be processed or stored through service providers whose systems or infrastructure operate across different jurisdictions.

16.2. Where this occurs, Lensify will take reasonable steps to ensure that appropriate safeguards are in place and that personal information continues to be protected in accordance with applicable legal requirements.

17. Contact Information

17.1. If you have any questions, concerns or requests regarding this Privacy Policy or your personal information, please contact:
Email: support@lensify.co.za
Website: https://lensify.co.za

17.2. For prescription verification and dispensing-related matters, assistance may also be provided through On2Sight Optometrist.

18. Changes to This Privacy Policy

18.1. Lensify may update this Privacy Policy from time to time.

18.2. Any changes will be published on this page and will take effect once published.

18.3. The updated date at the top of this page will be revised accordingly.